We've got some fun news coming out of the East this week! We’ve made a destination film for HereEast to show why East London is such a great place to base your business in.
This took a lot of time and love to make but we're hoping it is a faithful reflection of HereEast's strong belief that going East is the right decision. A decision that's not only about the myriad of transport links available, the plethora of local restaurants and bars, the nearby (Olympic standard!) sporting amenities, the thriving arts & culture scene or the eco-system of other businesses already calling East London home.
In the film, we’re showing the character and energy of the area through a series of intertwined vignettes of East London life, telling varied stories without the need for a voice over. To capture this authentically, and reflect the collaborative brand values of Here East, we worked with a Shoreditch-based production company and a director who’s spent 16 years in the Hackney creative scene, which essentially served as 16 years of research for this film.
Intentionally low on branding, the film simply shows Here East as an integrated part of this vibrant area, which is exactly the message they wanted to covery: "you could work in the midst of all this, you’re not moving to a business park, you’re joining a thriving, established community."
Hope you like it and, definitely, go East!