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Work — The Teens' Speech

Inviting UK teens to address the nation for Barnardo's

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At a
Glance

One of the original "transmedia" campaigns from 2009. We gave the nation a real reason to listen to young people by creating a powerful, alternative Queen’s Speech, delivered by children and aired on Christmas Day. 

What happened

100k
views of a 17-minute film across networks
200k
overall video views over the course of the campaign
Project Details
Type
Campaign
Sector
Not-for-profit
Services
Video content
Launch Date
December 2009
Go to Site

The challenge

Get the public to think about the challenges facing disadvantaged young people across the UK.

Our approach

We engaged influential teenagers and online communities to offer them a unique chance to speak to the nation. Passionate viewpoints were discussed on YouTube and MySpace, while Director, Virginia Quinn toured the country to meet teens without Internet access.



 A thoughtful campaign blog maintained adult-interest in the campaign, which surfaced astounding truths and climaxed with the final film, The Teens’ Speech. While Her Majesty delivered a dry Christmas message, our future generation shared a more provocative, collective impression of the UK that hundreds of thousands of people paid real attention to. 

As well as the main film, a series of assets were generated across platfoms during the activity, including this very astute and moving film from (the then) up and coming poet and performer (now novelist) Kate Tempest.