We created a ‘magical’ box that enabled the staff at our local cafe to announce the arrival of fresh baked goods via Twitter. It was both novel and useful, getting people talking and ensuring that locals knew when to turn up to get the freshest bread.
Help the new cafe across from Poke put itself on the map.
We built a wall-mounted, Wi-Fi device with a large, friendly dial for doughy hands. It had a bespoke Arduino circuit board and hygienic wipe-clean controls. We designed the CMS so even the tech-averse could edit the tweets and we trained the staff up, so they didn’t need us after launch. It solved a simple problem for bakers and customers, making them both happier.
We created the prototype using an Arduino Duemilanove, Arduino Ethernet Shield, Ladyada Proto Shield, a Linksys wifi adapter, and a whole bunch of little parts that make up the rest of what you see. It interfaces with a Django CMS for all it's information which made it easy to create and send the tweets.
Bakertweet was featured widely in industry press and Evan Williams (Twitter founder) even tweeted about it. It was included in MoMA’s ‘Talk to Her’ exhibition in 2011 and won three awards.