Morrisons

Makes It

Teams involved

  • Brand Communication

Focusing on the emotion surrounding food and the role it plays in our lives.

What we did

A fully integrated campaign ran across every channel (TVC, Press, In-store, Digital and Social) with each iteration bringing out the emotion of food and the role it plays in our lives.

What we learnt

The category had become commoditised with disloyal, price-conscious and sensitive shoppers, meaning it's incredibly powerful to use real, authentic people to spread the message of being Foodmakers and Shopkeepers.

Results

55%

share price increase

11.6%

profit increase

11

consecutive quarters of positive growth

2018

saw their best performance since 2009

#1

Morrisons is now the fastest growing “Big 4” supermarket

#1

Named Supermarket of the Year at 2018 Retail Industry Awards

Interested in working together?