Reaching high-net-worth individuals through digital channels requires a fundamentally different approach from mass-market digital marketing. At Social Media Week, several…
Financial services advertising tends toward the aspirational and abstract — soaring eagles, mountain summits, people gazing confidently at horizons. UBS’s…
Ted Baker’s approach to Instagram has always been more editorial than commercial. The Cabinet of Curiosities campaign took that further…
EE’s Wembley Cup was a watershed moment for influencer marketing in sports. YouTube creators playing football at Wembley Stadium —…
Summer campaign season is in full swing, and this year’s crop of activations shows some clear trends. Brands are leaning…
The London Design Festival transforms the city into a living gallery every September. Installations appear in unexpected places, design studios…
Making Hackney Sparkle wasn’t a traditional brand campaign. It was a community project that invited residents to contribute to a…
Reaching under-24s is the holy grail of digital marketing — and the segment most likely to punish brands that get…
Ted Baker’s Mission Impeccable campaign turned heads across the industry when it launched. A multi-episode shoppable spy thriller for a…