Case Studies

Campaign breakdowns, brand analysis, and digital project showcases from across the industry.
Creative

CAW: Creative Agency Showcase

Creative agencies spend enormous effort crafting work for their clients. Ironically, the platforms they use to showcase that work rarely…

Technology

Skype’s Digital Reimagining

Everyone knew what Skype was. The challenge wasn’t awareness — it was perception. As the platform evolved beyond video calling…

Sports

Manchester City: Football Meets Digital Innovation

Football clubs have millions of fans they never meet. Manchester City’s digital platform was built to bridge that gap —…

Technology

Arduino Doughnuts: When Makers Meet Marketing

Some of the best creative work happens at the intersection of things that shouldn’t go together. Arduino Doughnuts combined hardware…

Retail

Ted Baker’s Mission Impeccable: A Campaign Breakdown

Fashion campaigns tend to follow a formula: beautiful people, beautiful clothes, aspirational setting. Ted Baker’s Mission Impeccable shattered that formula…

Retail

Fit Your Attitude: Fashion as Self-Expression

The fashion industry loves telling people what to wear. Fit Your Attitude inverted that dynamic — instead of dictating trends,…

Entertainment

The Wembley Cup: YouTube Meets Football

What happens when you put YouTube creators on a football pitch at Wembley? The Wembley Cup answered that question —…

Music

Poke Radio: When Agencies Build Products

Most agencies talk about innovation. Poke actually built something. Poke Radio was a collaborative playlist platform that let people create…

Inside EE’s Brand Launch Campaign

Launching a new mobile network brand in the UK was unprecedented. EE — the joint venture of Orange and T-Mobile…

Retail

Kipling’s Digital Reinvention

Kipling had a recognition problem. The brand was well-known for its nylon bags and signature monkey keychain, but its digital…

Lifestyle

Pints in the Sun: A Summertime Digital Activation

There’s something uniquely British about the first proper sunny day of summer. The instant migration to pub gardens, the optimistic…

Retail

Diesel Eyewear: Fashion Meets Digital Retail

Diesel has always been the fashion brand that doesn’t follow rules. So when the eyewear division needed a digital retail…