Case Studies
Bacon Don’t Buffer: When Kevin Bacon Met Jamie Oliver
Broadband advertising is boring. Speed claims, coverage maps, price comparisons — it’s a category where every brand says essentially the…
Inside Mulberry’s Digital Flagship Experience
Luxury brands face a unique digital challenge: how do you translate the experience of a beautifully designed store — the…
SaveWave: RNLI’s Life-Saving Digital Campaign
The Royal National Lifeboat Institution saves lives at sea. But prevention is better than rescue — and reaching younger audiences…
#TedSelfie: How a Fashion Brand Won Instagram
Before every fashion brand had an Instagram strategy, Ted Baker built one that actually worked. #TedSelfie turned customers into content…
Ted Baker’s Digital Transformation Journey
Ted Baker’s relationship with digital was complicated. A brand built on tactile, in-store experiences — the quirky shop layouts, the…
When Game of Thrones Met Digital Advertising
Game of Thrones wasn’t just a television phenomenon — it was a cultural event that redefined how entertainment properties approached…
Making It Snow in Hackney: EE’s Guerrilla Stunt
On an unremarkable Tuesday evening in Hackney, it started snowing. Not real snow — machine-made, perfectly timed, and entirely unexpected.…
Balloonacy: A Campaign That Floated Above the Rest
Sometimes the best creative ideas are the simplest. Orange’s Balloonacy campaign proved that a brand activation built around something as…
BBC Curious: Digital Comedy Done Right
Comedy and digital don’t always mix well. Too often, ‘digital comedy’ means taking a TV clip and posting it on…
Here East: Branding a Tech Campus From Scratch
After the 2012 Olympics, the broadcast centre in Stratford faced an identity crisis. It needed to transform from a temporary…
The Global Rich List: When Data Meets Empathy
Enter your income and find out where you rank among the world’s population. It sounds simple — almost too simple.…
How EE Built a Social Hub That Actually Worked
When EE launched as the UK’s first 4G network, they didn’t just need a social media presence — they needed…