Ted Baker’s Mission Impeccable: A Campaign Breakdown
Fashion campaigns tend to follow a formula: beautiful people, beautiful clothes, aspirational setting. Ted Baker’s Mission Impeccable shattered that formula…
Industry: Retail
Fit Your Attitude: Fashion as Self-Expression
The fashion industry loves telling people what to wear. Fit Your Attitude inverted that dynamic — instead of dictating trends,…
Kipling’s Digital Reinvention
Kipling had a recognition problem. The brand was well-known for its nylon bags and signature monkey keychain, but its digital…
Diesel Eyewear: Fashion Meets Digital Retail
Diesel has always been the fashion brand that doesn’t follow rules. So when the eyewear division needed a digital retail…
#TedSelfie: How a Fashion Brand Won Instagram
Before every fashion brand had an Instagram strategy, Ted Baker built one that actually worked. #TedSelfie turned customers into content…
Ted Baker’s Digital Transformation Journey
Ted Baker’s relationship with digital was complicated. A brand built on tactile, in-store experiences — the quirky shop layouts, the…