Ted Baker’s Mission Impeccable: A Campaign Breakdown
Fashion campaigns tend to follow a formula: beautiful people, beautiful clothes, aspirational setting. Ted Baker’s Mission Impeccable shattered that formula…
Service: Campaigns
Fit Your Attitude: Fashion as Self-Expression
The fashion industry loves telling people what to wear. Fit Your Attitude inverted that dynamic — instead of dictating trends,…
The Wembley Cup: YouTube Meets Football
What happens when you put YouTube creators on a football pitch at Wembley? The Wembley Cup answered that question —…
Inside EE’s Brand Launch Campaign
Launching a new mobile network brand in the UK was unprecedented. EE — the joint venture of Orange and T-Mobile…
Pints in the Sun: A Summertime Digital Activation
There’s something uniquely British about the first proper sunny day of summer. The instant migration to pub gardens, the optimistic…
Bacon Don’t Buffer: When Kevin Bacon Met Jamie Oliver
Broadband advertising is boring. Speed claims, coverage maps, price comparisons — it’s a category where every brand says essentially the…
SaveWave: RNLI’s Life-Saving Digital Campaign
The Royal National Lifeboat Institution saves lives at sea. But prevention is better than rescue — and reaching younger audiences…
When Game of Thrones Met Digital Advertising
Game of Thrones wasn’t just a television phenomenon — it was a cultural event that redefined how entertainment properties approached…
Making It Snow in Hackney: EE’s Guerrilla Stunt
On an unremarkable Tuesday evening in Hackney, it started snowing. Not real snow — machine-made, perfectly timed, and entirely unexpected.…
Balloonacy: A Campaign That Floated Above the Rest
Sometimes the best creative ideas are the simplest. Orange’s Balloonacy campaign proved that a brand activation built around something as…
BBC Curious: Digital Comedy Done Right
Comedy and digital don’t always mix well. Too often, ‘digital comedy’ means taking a TV clip and posting it on…
How EE Built a Social Hub That Actually Worked
When EE launched as the UK’s first 4G network, they didn’t just need a social media presence — they needed…